15+ years of experience crafting engaging and impactful user experiences for games with expertise in design and cross-discipline collaboration. Passionate about creating clean and accessible gaming experiences that delight players and mentoring junior designers.

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Experience

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October 2021 - March 2025 Senior UX & UI Designer

Scriptic - A mobile-first, narrative-led, start-up games company.

• Enhanced company-wide design consistency by developing a comprehensive UX style guide and centralised Confluence wiki, encompassing full game wireframing and prototyping that addressed key UI elements (such as sizing, layout, navigation, typography, icon set, and information hierarchy), responsive layout design for multiple devices, and detailed developer documentation.

• Designed and delivered UI designs that met the tone and art direction of each game world and the narrative needs of the content team, and then tech-arting game UI assets for optimal performance and storage ensuring they met the Power of Two standard and were compressed without compromising quality for pixel perfect implementation into Unity (done by myself for a time, until the dev team took over that responsibility).

• Contributed to successful business development efforts by providing mockups and prototypes for Pitch Decks.

• Mentored junior designers and encouraged their design development.

• Other key highlights: Conducted user research for the design of internal production tools, conducted competitor research for suggested new live game features, designed logos, app icons, and single-use UI designs for various projects and short narrative game experiences.

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September 2019 - September 2021 Creative Project Lead

Roxor Gaming - Casino and Slots games company

• Ensured a shared understanding of product vision by facilitating communication and alignment between stakeholders (producers, art directors, and development leads) to clarify requirements and resolve dependencies.

• Fostered a culture of continuous improvement by providing regular feedback to the creative team, and mentorship to enhance product quality.

• Proactively identified and resolved obstacles to ensure smooth product development and delivery.

 

February 2015 - September 2019 Designer and Games Artist

Gamesys - Casino and Slots games company

• Elevated user engagement and satisfaction by crafting UX plans and executing compelling UI visual treatments for the company’s social games and live features. 

• Created a seamless user experience across multiple platforms by tailoring design solutions and features for native iOS and Android apps, as well as an HTML web browser games platform.

• Expanded UI design expertise by transitioning to the Games Art team in 2017, specializing in creating UI elements and game logo designs.

 

November 2014 - February 2015 Early Concept Designer: Immortal Unchained

Game Odyssey - AA PC game project

• Contributed to early prototyping for game menus and conducted concept design work encompassing characters, creatures, environments, props, and weapons.

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April 2014 - August 2014 Designer

Unit 9 - Design Agency making games for clients

• Contributed to a variety of client and internal projects by producing concept designs, in-game assets, and icons, and performing correction work on existing game assets.

• Assisted in securing new business for the studio by delivering simple sketches, storyboards, and highly polished game mock-ups for pitch decks. Contributed to 9 in total, 5 of which were won by the studio with 1 pitch coming in second.

 

December 2010 - April 2014 2D Artist and Designer

Game Odyssey - F2P mobile games company

• Provided 2D art and design support across multiple mobile, tablet, and web game projects, from concept to final asset creation and UI implementation.