Product Designer with 15+ years of experience crafting engaging and impactful user experiences for games. Proven ability to elevate user engagement, improve retention, and drive business results as demonstrated by increasing player retention and helping to secure $5.5mil in funding. Expertise in UX/UI design and cross-functional collaboration. Passionate about creating clean and accessible gaming experiences that delight players.

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Experience

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October 2021 - Present Senior UX & UI Designer

Scriptic

• Enhanced company-wide design consistency by developing a comprehensive UI/UX style guide and centralised Confluence wiki, encompassing user research (device usage analysis from collected company data), full game wireframing and prototyping addressing key UI elements (such as sizing, layout, navigation, and information hierarchy), responsive layout design for multiple devices, and detailed developer documentation.

• Played a key role in improving player day 1 to day 7 retention from 4% to 8% by collaborating with content and game design teams to deliver compelling visual assets for narrative content and effective design solutions for new retention-orientated live features.

• Instrumental in securing $5.5M in funding and a strategically valuable IP partnership with a leading publisher by developing impactful pitch deck mockups, game flows, and prototypes.

• Improved game performance through collaborative efforts with developers, reducing the initial download size (from 500mb+ to under 70mb) via tech-art optimization of UI and game assets, and implementing lossless asset compression.

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September 2019 - September 2021 Creative Project Lead

Roxor Gaming

• Ensured a shared understanding of product vision by facilitating communication and alignment between stakeholders (producers, art directors, and development leads) to clarify requirements and resolve dependencies. 

• Fostered a culture of continuous improvement by providing regular feedback to the creative team, and mentorship to enhance product quality.

• Proactively identified and resolved obstacles to ensure smooth product development and delivery.

 

February 2015 - September 2019 Designer and Games Artist

Gamesys

• Elevated user engagement and satisfaction by crafting UX plans and executing compelling UI visual treatments for the company’s social games and live features. 

• Created a seamless user experience across multiple platforms by tailoring design solutions and features for native iOS and Android apps, as well as an HTML web browser games platform.

• Expanded UI design expertise by transitioning to the Games Art team in 2017, specializing in creating UI elements and game logo designs.

 

November 2014 - February 2015 Early Concept Designer: Immortal Unchained

Game Odyssey

• Contributed to early prototyping for game menus and conducted concept design work encompassing characters, creatures, environments, props, and weapons.

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April 2014 - August 2014 Designer

Unit 9

• Contributed to a variety of client and internal projects by producing concept designs, in-game assets, and icons, and performing correction work on existing game assets.

• Assisted in securing new business for the studio by delivering simple sketches, storyboards, and highly polished game mock-ups for pitch decks. Contributed to 9 in total, 5 of which were won by the studio with 1 pitch coming in second.

 

December 2010 - April 2014 2D Artist and Designer

Game Odyssey

• Provided 2D art and design support across multiple mobile, tablet, and web game projects, from concept to final asset creation and UI implementation.